WAWY — indoor plant grower
From a sketch to Indiegogo.
WAWY is a pot base that reads the soil and waters the plant itself. Working inside the WAWY team, we helped take it from a top-view sketch and a printed prototype to a brand, a 58-second launch film and a live Indiegogo campaign.
A team project: made with the WAWY team, who own the product, its engineering and much of the work shown here.
01 / 07 · the idea
From a sketch to Indiegogo.
A pot base that reads the soil and waters the plant itself.
The showreel · 11 chapters
0s
Launch film
for Indiegogo
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Ad creatives
six concepts, three formats
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Pre-order bundles
on mywawy.com, from $120
0h 40m
To print one shell
206 g of filament
The product
Then a product that waters itself.
A smart float that reads the water level, a silent pump, top and bottom irrigation and a soil sensor, all in one base. Drag across it.
it turns
drag across to take it apart
- Smart float · water level in the app
- Silent pump
- Top + bottom irrigation
- Soil moisture sensor
- BLE · ZigBee · Wi-Fi inside
- Runs on AA batteries
01
The brand and the film
A name that sounds like a wave, and a launch film.
The wordmark is built so the A is the gap between the two Ws; it sits embossed on the lid, on the sensor, in the app and on the site.
The 58-second Indiegogo film carries titles, a 3D exploded view composited into live action, and the phone’s screen replaced with the animated app.
From a sketch to a launch: one system, built with the WAWY team.
Taking a product from prototype to launch?
Brand, product film, site and ads, built as one road. Tell us where the product is today.