Content everywhere. A strategy nowhere.
A note on credit: this work was done in-house, while our founder was Sundance College’s marketing manager. The content strategy shown here is his; the articles, videos and posts were made together with the college’s team.
Content everywhere. A strategy nowhere.
Articles, posts and videos, none of them pulling in the same direction.
Output without a spine.
Articles were being written and social accounts were being posted to, but nothing connected. For an education brand whose prospects compare programs carefully and read a lot before enrolling, that scatter is expensive: every channel was starting the argument over.
Write once. Show up everywhere.
accessibility + SEO, the breakout.
Built so the material could be heard as well as read; it became the channel's strongest YouTube format.
The accessibility feature that won search.
- Educational assistant — interview questions100×+
- What does a pharmacy assistant do?52×
- What does a logistics coordinator do?20×
- What does an educational assistant do?18×
Outlier score: how far a video runs past the channel's own norm (the dashed line is 1×). Podcast episodes, YouTube analytics.
Scattered content competes with itself. Give it one source of truth, and every channel starts pulling the same direction.
Producing a lot, but it doesn’t add up?
One source of truth, every format downstream. We’ll show you what your existing articles could become across YouTube, social and search.