A coffee business doing three jobs. And a brand built for only one.
727 had the coffee. It needed a system.
A roaster, a café and office supplier, and a machine-service business.
We designed from sales behaviour, not moodboards.
We audited the range, customer patterns and competitive landscape before drawing the system. Coffee was the core product, a small group of blends did most of the heavy lifting, and B2B buyers valued a connected service more than another long catalogue. That led to one line: 7 | 27, coffee that works.
Four tiers, no overlaps.
Tiers and prices as published on the client’s site (October 2026), in roubles per kilo. The monthly figure is the tier price times the kilos, before delivery or equipment terms.
Anyone can make one beautiful coffee bag. The harder job is building a system that still works on the sixth lot, the second format and the next stage of the business.
Have a strong business hiding inside a fragmented brand?
We build identity and content systems around the way a company actually works, so every customer touchpoint pulls in the same direction.