Monplaisir — private country homes near Moscow

Two villages, two launches. From a slab in the snow to sold.

Monplaisir is a private collection of country homes seven kilometres from Moscow: 15 in Peredelkino and five in the Skolkovo collection. The product had privacy, mature woodland and substantial houses. What it lacked was the material to sell them with. We made all of it.
Peredelkino sales deck, cover
Peredelkino15 classic homes · serif, forest, gold
Skolkovo sales deck, cover
Skolkovo5 modern residences · sans, graphite, light
original · in Russian
01 / 06 · two projects

Two villages, two characters.

Peredelkino: fifteen classic homes, so a classic voice. Skolkovo: five modern residences, so a modern one.

The showreel · 11 chapters
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Private homes
15 Peredelkino + 5 Skolkovo
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Sold in Peredelkino
of 15, as marked on the masterplan
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Sales slides
positioning to enquiry
0km
From the Moscow Ring Road
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The strategy

Rebuilt around the buyer’s sequence of decisions.

The deck moves from emotion to evidence: the promise of forest privacy, then location, environment, architecture and daily living, then specifications, available houses, plans, the masterplan, terms and developer proof. Around it: retouched photography, new renders from day to blue hour, two websites, brochures, leaflets and property-portal listings. The central line: “Nature and technology in one rhythm.”

The sales story

Twenty slides, one buyer’s journey.

The deck answers the questions a buyer asks, in the order they ask them. Pick a question, then open any slide.

Forest privacy within reach of the city: the promise first, then where it is.

The deck as delivered, in Russian. Tap a slide to open it.

Two villages. One system: the same kit, built twice, each time for the way that buyer decides.

A strong property, presented as disconnected documents?

We turn plans, specifications and renders into one sales story, and make the material to tell it.

Start a project
Next caseWAWY — from a sketch to Indiegogo