30-Day Content Launch Checklist
Everything a brand needs in place before publishing consistently — week by week
30-Day Content Launch Checklist
Everything a brand needs in place before publishing consistently — week by week
Launch Once. Publish Forever.
Most brands don't quit content because they run out of motivation — they quit because they never built the infrastructure. This checklist front-loads four weeks of setup so publishing becomes routine, not heroic.
Consistency is decided before the first post goes live — in the pillars, the hooks, and the batch shoot.
“Consistency isn't a personality trait. It's an infrastructure problem.”
Four Weeks to a Working System
Week 1 — Foundations
Optimize every profile: bio, link, highlights, pinned posts. Record your analytics baseline so you can measure what changes.
Week 2 — Strategy
Define 3 content pillars from real client questions. Write 10 hooks before filming anything — hooks first, video second.
Week 3 — Production
Plan and run one batch shoot covering 4 full weeks of posts. Edit into reusable templates so every post looks on-brand.
Week 4 — Launch
Set a publishing cadence you can actually keep. Publish, track performance against your baseline, and review weekly.
3 topics your audience already asks about — not what you find interesting.
At least one client result you can reference on camera.
Pick the frequency you can sustain on your worst week.
Optimized Bio & Link
Clear positioning plus one obvious next step.
Hook Bank
10+ written hooks before the camera turns on.
Content Calendar
Four weeks mapped before week one ends.
Batch Shoot Plan
Shot list, outfits, locations — one day, one month.
Analytics Baseline
Screenshot today's numbers. You'll want them later.
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gridz.agency • Vancouver, BC