The tools we use, shared openly.
Frameworks, worksheets, and checklists from real client work. Use them yourself — or have us run them for you.
The GRIDZ System
Our five-step framework: uncover what makes a business powerful, extract the founder's knowledge, turn it into market-facing content, show proof through case studies, and build a repeatable system.
- Uncover what actually makes the business powerful
- Extract the founder's real knowledge
- Turn it into content that speaks to the market
- Show the product through real proof
- Build a repeatable system — not one-off posts
Founder Story Extraction Questions
The interview questions we use to pull a month of content out of one founder session.
- What do prospects always misunderstand about your industry?
- What do you wish every client knew before signing?
- What's the most expensive mistake you see clients make?
- What decision in your business are you most proud of?
- What would you tell yourself on day one?
30-Day Content Launch Checklist
Everything a brand needs in place before publishing consistently — from profiles to pillars to the first batch shoot.
- Optimize social profiles (bio, link, highlights)
- Define 3 content pillars from real client questions
- Write 10 hooks before filming anything
- Plan one batch shoot covering 4 weeks of posts
- Set a publishing cadence you can actually keep
Hook Writing Cheat Sheet
The first two seconds decide distribution. Proven hook structures for Reels, Shorts, and TikTok.
- The contrarian: 'Stop doing X — here's why'
- The result-first: show the outcome, then the path
- The open loop: 'the third one surprised me'
- The direct question your audience already asks
- The mistake frame: 'this costs businesses $X every year'
Case Study Structure
The Challenge → Approach → Result structure we use to turn client work into the highest-converting content a service business can publish.
- Challenge — the client's real problem, in their words
- Approach — the thinking, where expertise becomes visible
- Result — concrete, specific outcomes
- Formats: carousel, short video, article, web page, deck slide
Platform Spec Reference
Current formats, ratios, and safe zones for every platform we produce for.
- Reels / TikTok / Shorts — 9:16, hook in first 2s, captions on
- Carousels — 4:5, one idea per slide, strong cover
- YouTube — 16:9, thumbnail readable at 120px
- LinkedIn — document posts & text-first, native upload
- Stories — 9:16 with top/bottom safe zones
Want these run for your business?
Every framework here lives inside our packages — strategy, production, and management included.