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LCheat Sheet

Platform Spec Reference.

Current formats, ratios, and safe zones for every platform we produce for — as a downloadable one-pager.

Platform Spec Reference

Current formats, ratios, and safe zones for every platform we produce for.

Reels / TikTok / Shorts

9:16
  • Hook in the first 2 seconds
  • Captions always on
  • 1080 × 1920 px export

Carousels

4:5
  • One idea per slide
  • Strong cover slide earns the swipe
  • 1080 × 1350 px export

YouTube

16:9
  • Thumbnail readable at 120px
  • One focal point per thumbnail
  • 1920 × 1080 px export

LinkedIn

Document / Text
  • Document posts & text-first content
  • Always upload natively
  • PDF carousels: 1080 × 1350 px

Stories

9:16
  • Respect top & bottom safe zones
  • Keep text in the center 1080 × 1420 area
  • Interactive stickers boost reach
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