Case Study Structure
Turn client work into the highest-converting content a service business can publish
Case Study Structure
Turn client work into the highest-converting content a service business can publish
Proof Beats Promises
Every competitor claims they're the best. Almost none of them show their work. A case study moves the conversation from 'trust us' to 'look at this' — and that shift is what converts skeptical buyers.
One real result, told well, outperforms a hundred claims about quality and passion.
“A case study isn't bragging. It's showing your thinking in public.”
Challenge → Approach → Result
Challenge
The client's real problem, in their own words. Specificity is credibility — vague problems read like fiction.
Approach
The thinking, not just the deliverables. This is where your expertise becomes visible: the decisions, the trade-offs, the why.
Result
Concrete, specific outcomes. Numbers, timeframes, and a direct client quote. 'Engagement up 340% in 90 days' beats 'great results.'
Real numbers, real timelines, real names where possible.
Direct quotes carry more weight than anything you write.
Buyers hire judgment. Show the decisions, not just the output.
Carousel
Challenge on the cover, result on the last slide.
Short Video
60-second walkthrough with before/after visuals.
Article
Long-form version for SEO and the sales process.
Web Page
A permanent proof asset prospects can be sent to.
Deck Slide
One-slide version for proposals and pitches.
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gridz.agency • Vancouver, BC